Client: adidas AG
Stylishly revealed!
Short Facts
- Digital show
- High-tech location
- Perfect staging
Teams involved
The next big shoe trend at Studio X
The launch of a new shoe model was staged with an impressive digital show. The unveiling took place in a state-of-the-art studio with an LED wall – the Adidas Studio X – and the press was invited to follow along online.
The show was pre-produced to ensure the highest quality and an immersive experience.
Following the presentation, journalists were invited to conduct exclusive one-on-one interviews through a specially designed web portal. Access was granted from a virtual waiting room on the website.
Passionate teamwork
- Conception and staging of the stage show
- Production of all background information in a special format for the LED wall, including filming of the product shots
- Creation of a trailer, including a short version for Eurosport B2C advertising
- Development and hosting of a web portal, including access management
- Organization and management of live interviews between journalists and Adidas Running presenters via a streaming studio
This comprehensive implementation, a collaborative effort of Billmann's film, inveractive, and event conception departments, made the unveiling of the new shoe an unforgettable event – digital, interactive, and perfectly staged.
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