Client: Creation Gross
A century of men's fashion and tailor-made technology
Short Facts
- Leading trade fair for men's fashion in Florence
- 100th anniversary of our client
- Full service at the Pitti Uomo trade fair
Teams involved
Florence – the mecca of the international fashion industry
The trade fair exhibit of Creation Gross at the main event for men's fashion, the Pitti Uomo in Florence, is an ongoing success story. In January 2025, we equipped the exhibition stand with rigging, lighting, sound, and video technology for the fourth time.
What makes this booth special is the client's high standards in terms of visual quality and product presentation.
Fashion brands have special requirements
We brought the stand design to life in keeping with the high-quality products of the two sub-brands, Carl Gross and Club of Gents. The concept was developed in close collaboration with architect Bernhard Conrad and our client, Creation Gross.
Precise and individual lighting emphasized the highlights, intelligent display solutions with Videri screens attracted attention, and a consistent overall technical concept always gave priority to the products.
Our contribution to the outstanding overall impression
The lighting design featured Zumtobel IYON LED spotlights – winners of the Red Dot design award – that were positioned to illuminate each product individually. An LED wall was built into the booth to set accents without competing with the products.
And the multi-picture wall with Videri screens blurred the boundaries between print and digital signage.
There is reason to celebrate
One highlight in January 2025 was the use of more than 80 mirror balls, which turned the celebration of the 100th anniversary of this traditional company into a flurry of flashbulbs.
We are already looking forward to the next Pitti in Florence – planning is just getting under way.
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